Chevrolet Branding in Europe

Strategic Problem and Issue Identification The Project Midas team has a number of issues to address before marketing the Chevrolet brand in Europe. For instance, this brand is not known by many European customers. This gap is critical towards coming up with a powerful marketing strategy for this car brand.Advertising We will write a custom case study sample on Chevrolet Branding in Europe specifically for you for only $16.05 $11/page Learn More Many European car buyers â€Å"have several preconceptions of American cars† (Kerin and Peterson 649). They also believe that such American cars are uneconomical. The marketing team also faces a number of challenges. For example, the poor performance of the Daewoo brand will affect the team. General Motors (GM) managed to win the trust of many European customers. However, the team should identify new strategies in order to make Chevrolet a leading brand in Europe. The team is required to embrace the best br and positioning strategies. A number of challenges will also affect these strategies. The Project Midas team is â€Å"required to carry over names for dealers, operating policies, and individual-product models† (Kerin and Peterson 634). A powerful strategy is required for the new Chevrolet brand. The important goal is to identify a powerful positioning strategy that can produce these goals. These goals include â€Å"complementing GM’s multi-brand portfolio in Europe, retaining the global image of the Chevrolet brand, and resonating with European car consumers† (Kerin and Peterson 634). Analysis and Evaluation The provided case study identifies the major issues affecting the Project Midas team. To begin with, many European car buyers have been admiring the Daewoo brand. The Daewoo brand â€Å"is admired by members of the European middle class† (Kerin and Peterson 639).Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More According to many clients, Daewoo Company was also producing good cars. The introduction of the Daewoo Matiz proved successful for the company. However, Daewoo Company became bankrupt in 1999. The formation of GM Daewoo Auto and Technology Company supported the performance of the brand in Europe. The firm used a powerful positioning research to attract the right customers. The brand also became admirable in the content. This achievement shows clearly that GM can market the Chevrolet brand in Europe successfully. The Chevrolet brand presents a powerful image to every potential customer. The number of threats faced by the Daewoo brand can make the Project Midas team unsuccessful. For instance, GM Daewoo lacked a proper advertising strategy in Europe. The company did not â€Å"embrace new product development strategies† (Kerin and Peterson 648). The depreciation of different Korean brands in Europe affected GM Daewooâ₠¬â„¢s performance. There is also â€Å"a huge disconnect between the customer belief about the realities of the GM Daewoo and the Chevrolet brand in Europe† (Kerin and Peterson 649). Recommendations The Project Midas team should therefore consider the realities presented in the case study. GM Daewoo has encountered several weaknesses and challenges. These weaknesses should be converted into strengths in order to make the Chevrolet brand successful. The Project Midas team should embrace new strategies in order to emerge successful in Europe (Kerin and Peterson 636). The firm should consider the strengths of the Chevrolet brand in other markets.Advertising We will write a custom case study sample on Chevrolet Branding in Europe specifically for you for only $16.05 $11/page Learn More A powerful advertising strategy will ensure more buyers understand the quality associated with this car brand. The company should also produce both diesel and petrol c ars in order to attract more customers. A powerful awareness campaign should be used in order to make this car brand successful in Europe (Kerin and Peterson 648). GM should also target different classes in the continent. This approach will ensure Chevrolet becomes a successful brand. Works Cited Kerin, Roger, and Robert Peterson. Strategic Marketing Problems: Cases and Comments. Upper-Saddle River, NJ: Prentice Hall, 2009. Print. This case study on Chevrolet Branding in Europe was written and submitted by user Charley Parker to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Assael’s Matrix Essays

Assael’s Matrix Essays Assael’s Matrix Paper Assael’s Matrix Paper Assael’s Matrix Assael distinguished four types of consumer buying behaviour based on the degree of buyer involvement and the degree of differences among brands. The four types are named in the following table and described in the following paragraphs. TABLE 20: Four types of buying behaviour: Level of Significances Between |High Involvement |Low Involvement | |Brands | | | |Significant |Complex Buying Behaviour |Variety-seeking Buying Behaviour | |Few |Dissonance-reducing Buying Behaviour |Habitual Buying Behaviour | 1. Complex Buying Behaviour: Consumers go through complex buying behaviour when they are highly involved in a purchase and aware of significant differences among brands. Consumers are highly involved when the product is expensive, bought infrequently, risky and highly self-expressive. Typically the consumer does not know much about the product category and has much to learn. For example, a person buying a personal computer may not know what attribute to look for. Many of the product features like 16K memory disc storage, screen resolution carry no meaning to him or her. This buyer will pass through a learning process characterized by first developing beliefs about the product, then attitudes, and then making a thoughtful purchase choice. The marketer of a high-involvement product must understand the information-gathering and evaluation behaviour of high-involvement consumers. The marketer needs to develop strategies that assist the buyer in learning about the attributes of the product class, their relative importance, and the high standing of the companys brand on the more important attributes. The marketer needs to differentiate the brands features, use mainly print media and long copy to describe the brands benefits, and motivate store sales personnel and the buyers acquaintances to influence the final brand choice. 2. Dissonance-Reducing Buying Behaviour: Sometimes the consumer is highly, involved in a purchase but sees little difference in the brands. The high involvement is again based on the fact that the purchase is expensive, infrequent, and risky. In this case, the buyer will shop around to learn what is, available but will buy fairly quickly because brand differences are not pronounced. The buyer may respond primarily to a good price or to purchase convenience. After the purchase, the consumer might experience dissonance that stems from noticing certain disquieting features of the product or hearing favourable things about other brands. The consumer will be alert to information that might justify his or her decision. The consumer will first act, then acquire new beliefs and end up with a set of attitudes. Here marketing communications should aim to supply beliefs and evaluations that help the consumer feel good about his or her brand choice. 3. Habitual Buying Behaviour: Many products are bought under conditions of low consumer involvement and the absence of significant brand differences. Consider the purchase of salt. Consumers have little involvement in this product category. They go to the store and reach for the brand. If they keep reaching for the same brand, it is out of habit, not strong brand loyalty. There is good evidence that consumers have low involvement with most low-cost, frequently purchased products. Consumer behaviour in these cases does not pass through the normal belief/attitude/behaviour sequence. Consumers do not search extensively for information about the brands, evaluate their characteristics, and make a weighty decision on which brand to buy. Instead, they are passive recipients of information as they watch television or see print ads. Ad repetition creates brand familiarity rather than brand conviction. Consumers do not form a strong attitude towards a brand but select it because it is familiar. After purchase, they may not even evaluate the choice because they are not highly involved with the product. So the buying process is brand beliefs formed by passive learning, followed by purchase behaviour, which may be followed by evaluation. Marketers of low-involvement products with few brand differences find it effective to use price and sales promotions to stimulate product trial, since buyers are not highly committed to any brand. In advertising a low-involvement product, a number of things should be observed. The ad copy should stress only a few key points Visual symbols and Imagery are important because they can easily be remembered and associated with the brand. The ad campaigns should go for high repetition with short-duration messages. Television is more effective than print media because it is a low-involvement medium that is suitable for passive learning. Advertising planning should be based on classical conditioning theory where the buyer learns to identify a certain product by a symbol that is repeatedly attached to it. Marketers can try to convert the low-involvement product into one of higher involvement. The ways are: ? This can be accomplished by linking the product to some involving issue, as when Crest toothpaste is linked to avoiding cavities. The product can be linked to some involving personal situation, for instance, by advertising a coffee brand early in the morning when the consumer wants to shake oft sleepiness. ? The advertising might seek to trigger strong emotions related to personal values or ego defense. ? An important product feature might be added to a low-involvement product, such as by fortifying a plain drink wit h vitamins, These strategies at best raise consumer involvement from a low to a moderate level; they do not propel the consumer into highly involved buying behaviour. . Variety-Seeking Buying Behaviour: Some buying situations are characterised by low consumer involvement but significant brand differences. Here consumers are often observed to do a lot of brand switching. An example occurs in purchasing cookies. The consumer has some beliefs, chooses a brand of cookies without much evaluation, and evaluates it during consumption. But next time, the consumer may reach for another brand out of boredom or a wish for a different taste. Brand switching occurs for the sake of variety rather than dissatisfaction. The marketing strategy is different for the market leader and the minor brands in this product category. The market leader will try to encourage habitual buying behavior by dominating the shelf space, avoiding out-of-stock conditions, and sponsoring frequent reminder advertising. Challenger firms will encourage variety seeking by offering lower prices, deals, coupons, free samples and advertising that presents reasons for trying something new.

You dicide 2 Assignment Example | Topics and Well Written Essays - 250 words

You dicide 2 - Assignment Example Since one or two customers, that complaints about the services of your company, has the potential to destroy your relationship with the rest of the customers, you need to take complaints very seriously. Therefore, as a general manager for a service company and I happen to overhear some complaints from the customers, I will tend to investigate further on these complaints. I would proceed to understanding the problem with the service by reviewing a number of factors (Okes, 2009). These may include reviewing the origin of the complaint and how many times the customer complains. It is important to quickly resolve the issues of a customer. This helps in turning the customer into a loyal one and even becomes a brand advocate. When reviewing the origin of a complaint by the customer, I would always listen to them since they have a reason for complaining about the services and it is crucial to understand why they are making complaints. The next thing is apologizing for the mistake Identified in services of the company. Since many customers always look for acknowledgment of their complaint and apologies, they tend to give you more information and the existing problem. This helps you to recognize the intensity of the

Insular Insurance Company Essay Example | Topics and Well Written Essays - 1000 words

Insular Insurance Company - Essay Example The analysis that is presented in this essay reveals that managers of the Insular Insurance Company act as a constant guidance and director for employees in their work activities. It is suggested that this could act as a major hurdle for them as they would not be allowed to work independently at their will. These conditions could create pressure on employees causing organizational stress. It is also seen that Insular Insurance Company has a convention of treating all its employees on the same platform and considering them as members belonging to the same family. The researcher states that it is important for successful manager to reduce stress levels of the work community by allowing employees to work independently towards work objectives and strive towards creating a competitive culture and environment in which employees are recognized as per their merits and performance at the workplace. The essay also analyzes the role of work teams and the importance of distribution the work acti vities among work teams by manager. Manager in here plays the role of motivator, mentor and constant support for members of the team. The researcher then recommends for the Insular Insurance Company that according to the best practices of leadership, it is recommended that the leaders must be chosen from amongst the team members, rather than placed from the top position. To conclude, these recommendations will keep employees motivated and faithful towards the organization and eliminate interpersonal conflicts out of issues.

Review of Enrique Penalosa's Speech Movie Example | Topics and Well Written Essays - 1000 words

Of Enrique Penalosa's Speech - Movie Review Example According to United States Census Bureau the current population of 322 million will shoot up to 438 by year 2050.This indicates also the number of people per household will also be more. New homes and cities will be required to be build but the question is where and how. Can we build a transport system without knowing what kind of city we want? The answer to the question is building a city will depend on what kind of life we want and what kind of life will make us happier. A city defines our way of life. In building, a new city equality for the quality of life especially for children and equality for all citizens is important. An example is a bus with 80 passengers as the right of space 80 times than a car with one passenger. Democracy means such laws are obeyed but sometime injustice happens before our face for example a traffic jam with no exclusive lane for buses.in the world public pedestrians is pace is the only that we all have free access to. A good city is where people like to be out in public space and enjoy themselves. Cities are more architectural than engineering thus, people enjoy more public space in the city. A good city is where people have contact with water, nature and trees. A good city should have space for use by children, elder ly and disabled people. People should walk in a good city without fear of being hit by cars especially children. When cars appeared they started killing people and many city dwellers where forced to migrate to the suburbs. Cars took the space used by people; there was a competition of space between cars, and people. There should be enough space for people to walk and for cars to drive. Sidewalks should be used by people e.g. Walking, kissing, admiring the surroundings but not for cars to park. Sidewalks should proceed after intersections. A city belongs to people and not cars. Netherlands has a

The impact of conflict on Somali women

The impact of conflict on Somali women Somalia was formed by the union of Italian Somalia and the British Somaliland protectorate, after gained independence in 1960. The main legacy of colonial rule was a centralized system of government which the military, under General Mohammed Siyad Barre, seized in 1969, after nine years of democratic elections and amid accusations of corruption. Barre adopted an anti-tribalism policy of scientific socialism advocating popular participation through local councils and worker committees.. It has been now without a central government after its last president Despot Mohamed S. Barre fled the country in 1991. Following, the fighting among warring groups and clan leaders resulted in the killing, raping, and displacement of the Somali community in whole especially in Mogadishu and Baidoa that led hunger of thousands of persons, which made later on an Intervention led by the United Nations peacekeeper. Due to, without central administration system for the last four decades, and still the country is under different factional leader, thought there is a so called Somali federal government, but it controls less than 30 percent of the capital of the country and at the sometime, according to UNICEF Reports of 2010 indicates that the half of the population of estimated 3.6 Million people lives in a state of humanitarian emergency and over 1.5 million is burdened by violence and instability, extreme poverty, food insecurity due to drought and high prevalence of child protection violations, especially recruitment and use of children and youth in armed conflict as well as other form of sexual violence . Surprisingly the regions which called themselves by a state that succeeded from the rest of Somalia, like the Somaliland, have achieved a lot in aspects including political, security and economical development. Somaliland has achieved many things that are including the recent free and fair election which was historically and that same in took place in 2003, April 14. With the emphasise on Security council report that states the presidential election- took place in Somaliland on 14 April 2003. That the three candidates representing three political parties were Somalilands incumbent -president, Dahir Riyale Kahin of the allied peoples democratic party (UDUB); Ahmed Muhammed silanyo, a veteran politician of the solidarity party (Kulmiye); and Faysal Ali Warabe, a civil engineer from the diaspora, of the justice and welfare party (UCID). On the 19th April the national electoral commission announced that incumbent president Dahir Riyale had won the election by a margin og 80 votes out of almost 500,000 cast. and the recently election took in 26th June 2010 peacefully according the report issued by IRI-International Republican Institute Somaliland citizens remain committed to developing democrati c institutions and carving out a peaceful, self-sufficient nation in the Horn of Africa.   For Somalilanders, the upcoming presidential election  is a crucial step in their nations democratic development.. However with this discussion the paper will look deeply in the case Somalia conflict and will it narrow toward the women regardless which situation they are the pre and post conflicts. The Conflict, Political and Security Impact on Somali women This paper will focus the political history of Somali conflict, and this was very clear that the fighting had begun in the late 80s was mainly limited to the north. Where then the civil war spreads toward the south and middle regions including the capital of Mogadishu until the fighting engulfed the whole country. Resulted the overthrown of Barres regime in January 1991. Somali was under military regime that has been leading the country from 1969 to 1991, creates a platform of balanced gender in Somalia, and number of international conventions were adopted relating to the rights Somali women including the convention of the elimination of all forums to discrimination against women, but none has been signed or ratified. Somali women were enjoying at that time their roles as a citizen. Barres administration issue law that made both gender to be the same under the law, and give the women same right and opportunity as men do and that led women to became and hold such as the highest ranks in the administration, their ranks were varies from profession to profession such as colonels, pilots, ambassadors and as well as judges. This paper will argue that gender was equal under the Somali law thought there was a cultural and religion misconceptions within the Somali society that were in place. The emergencies situation discourses in Somalia due to the civil war and famine have created less struggles toward in the long and short-term on human development and the empowerment of women. The prolonged civil war, food insecurity and the Islamic secularism threat have turned into the women more vulnerable to political and economic insecurities than men. According to the June 2003 report of the Secretary General to the Security Council, which states that about 400,000 Somalis are refugees are in the neighboring countries while up to 370,000, are internally displaced have no basic human life support such as water, health and school facilities. Women and children are made the majority of the internally displaced persons living in camps within the country and as well the neighboring countries. While this paper argues that women became more stronger than they were, and the reason is that the life without the basic human support are entire critical to the human life to lives and the females faces daily such horrible man-made disaster and that they undergo daily consequential problem, which made them to be very strong and endurable to condition. Somali women become more productive as their husbands, brother and sons joins the warring militias and being absent in their supporting, and with this reality women have gained greater responsibility in the micro economy in the country. Of course the larger businesses are controlled and run by men, but Recognition by women of the necessity of petty trading has also led to some co-operation, including that between women from different clans which will be important in future periods of peace and reconciliation. Women have pooled their resources and strengths, increasing the potential of their livelihood strategies. Women with some education assist illiterate women and groups have established small co-operatives. In many cases women are forced to hire men, often relatives, to protect their stores, sleep in shops and warehouses, activities which are socially precluded for women (Bennett et al 1995). Human rights violation and the violence against women The challenge of civil war can be summarized as follows. Civil war imposes high costs on the warring people, especially the poor countries, and will impose even higher costs on future generation. It effects on education, health and infrastructure of the country, but it is wisely agreed that civil war causes not only destruction and wiping out of a complete generation, but also the impact on the sustainability on human and economy development. The wars are key that creates the human right abuses, violence against human and deeply effected on women and children, and it is therefore, widely known that militias and other gunmen in Somalia rapes women and girls of opposing clans and other vulnerable groups, particularly the internally displaced people such as the minority group of Bantu, Midgan, Tumal, Yibir, Bravanese and also wealthier Benadiri communities and according to a report issued on Wednesday 24 November 2010 minorities such as the Bantu and Gaboi suffer even more than the gene ral population in war-torn Somalia, and this recently published news report reveals that, these groups suffer abuses including summary executions, beheadings and rape. This because they are not protected by the traditional powerful clan structure, quoted from the minority right group international. The Mark Lattimer, the groups executive director, point out that the worst is definitely in south central Somalia, where much of the territory is more controlled by al shebaab, by Islamist militia, there are acute human rights abuses, including a great problem of the curtailment of religious freedom. Many traditional Somali Muslim religious practices are being suppressed by al shebaab. Who follow a very exclusionary ideology; He adds that his group has noted widespread rape as well as executions, torture, forcible displacement and expropriation of land., and this is why the conflict has led decreased mobility for Somali women due to the threat and fear of rape . So that human rights abuses in Somalia are unaccounted for and those who pay the prices are the minority clans especially those who do not have support with strong clan or military strength. Women who have been raped suffer health issue related during their forced sexual assault. The stigmatization causes that the women cannot contacted or consulted with doctors after they have been raped, unless they have other serious injuries and this is a difficult to conceal by the doctor whether they have raped or not. Regarding to the Human right watch reports in 1994 that Somali women who have raped face not only the physical and psychological trauma of rape but also the likelihood of rejection by their families. The strong cultural stigma is attached to rape in Somalia. In numerous cases, families have begged UNHCR officials to take their daughter to another camp after she has been raped because of the stigma on the family. Somalia Gender relation in pre-conflict Somalia was distinguished of culture in which men are the most powerful social system and that creates the gap between the genders in the terms of economy and political involvement. Economic, security and rights This paper will examine, that the Somali people has the highest illiteracy rate, and it is estimated that eighty percent are illiterate where 17 percent of Somali children go to school and one in four men and 13 percent of Somali women are literate in todays Somalia. A total of 81 percent can neither read nor write (afrol news). And this indicates that Almost near now three generation of children has lost their education since the infrastructure collapsed in 1991. The causative of the gender inequality in the educational system has vividly increased, where twice as many boys compared to girls entering primary school due to cash impoverished families choose to invest in sons over their daughters. The other important issue that Somali community cannot survive economically is the narcotic chewing leave called Qaat. The Qaat has destroyed the relationship between the families and it creates that men usually consume this drug that they diverted the funds towards that addicted consumption. Women and peace building This paper examines the role and the participation of the Somali women and their traditional role. Traditionally in Somalia, women cannot stand for clans and are not even respected as a clan member that limits their involvement in the Somali political arena. On the other hand, this neutrality has given women greater opportunities to engage in cross clan coalition building. For example, at Arta Peace conference, women from different clan came together to form the sixth clan so women could participate formally in the peace negotiation. Hence the Somali people are oral societies, both men and women, are highly regarded as orators. Womens viewpoints are heard within the range of family and valued, even though, not frequently in community and public conferences. Women also lend a hand to the attempts for the peace reconciliation, by shaping the formal the ongoing peace and dialog processes, for example, marched up and down between the groups demonstrating and singing buraanbur or womens poems. Because, they are commonly have no problem and being envoy between the clans in the war. Somali women born naturally into one disputing clan and married into the other often deem loyalty for both clans and work firmly to lower tensions between them and at the same time women are dual connected morally with one tribe she is married and the one she born for, and this opportunity gives them to be free to move in the hostile areas. and their involvement in Somaliland reconciliation women did everything we could stop the bloodletting that dragged on for a considerable time. at the same time women were the wind behind the peace conference from A-Z in term of mobilizing the elders, in preparing the venue, the food, and in encouraging the participants to keep until the final peace accord was reached. So that they have all the credit in making peace possible (Dr Adan Yusuf Abokor, personal communication) beside, between the peace and hostilities participation, Somali women may work out the disputes at the family stage and ensuring good, decent and fair relationships between her daughters and their husbands. Somali women are very good at settling down family issue, when the situation sometimes reaches that the family to break out, giving the kids the priority and helping finding solution to the issue within the family. Culturally it is a womens role to provide for guests to her household, foods, and other necessary t hat guest need for their accommodations, travel etc and it is very skilful performance that women help and contribute to the needy families more than men in Somali society. On the other hand the reconciliation conferences which took place in Somaliland during 1992, have remained male dominated activities in which women did not take a direct role. According to Farah (1993), northern Somali women enthusiastically support local forums but this support is confined to providing tradition domestic service. In the south, where the UN have facilitated high profile peace conferences, women have been present. However, womens presence doesnt necessarily represent participation

Malcolm X / Muslim religion Essay -- Biographies

  Ã‚  Ã‚  Ã‚  Ã‚  I did my report on Malcolm X. Malcolm X claimed himself as a Muslim. He didn’t always though. He had some very challenging moments in his life. In his earliest childhood memory the Ku Klux Klan attacked his house. They were forced out of their city because his father was a Minister for a Baptist church, and tried recruiting fellow African-Americans to join his church. The white people in the community called them the â€Å"trouble Negroes.† They were run out of their community.   Ã‚  Ã‚  Ã‚  Ã‚  He had two older brothers, Wilfred and Philbert, and older sister Hilda, and a younger brother Reginald. His dad had previously been married previously, and so Malcolm had two half-sisters, Ella, and Mary, and a half-brother named Earl. Malcolm’s half family lived in Boston, but is immediate family lived in Lansing, Michigan. His father ended up getting killed there between the ages of eight and ten.   Ã‚  Ã‚  Ã‚  Ã‚  His mom ended up meeting a guy, and after about a year he left her because he couldn’t deal with six kids. She was on welfare for a long time after her husband died, and the social workers were really hard on the family. They would isolate the members, and then try to instigate harsh feelings. After the guy left Malcolm X’s mom had a nervous breakdown, and she ended up being sent to a mental hospital. For a while he lived with his older brother Wilfred, and his older sister Hilda, but eventually he got sent to a foster ...

Sephora Direct: Investing in Social Media Essay

Summary The company Sephora since 2008 through the creation of a new group has moved into direct marketing and digital initiatives, namely in the social networking world, initially through Facebook. Entering a new world where there are no clear rules or similar experience to help you make the best decisions in this area has been a real challenge. After more than two years in this new digital environment, Sephora are conducting the 2011 management planning requires a greater investment by the president of the company who is willing to provide the necessary funds and always when the company generates a higher return . Factors Innovations introduced in the beauty business with no major products beauty companies, Sephora implement two new ways to offer their products to customers: Allow test their products without obligation. Business Model inexpensive. The client has many products you want to buy in stores, through offering other cosmetics (about 288 brands of products priced almost equal to that of large businesses). With all that Sephora has turn into the largest retail chain of cosmetics medium enterprises but with wide market presence, which was a determining factor for the industry recognized manufacturers offered their produce factor which initially were denied. Vice President Julie Bornstein, whose main objective is to find a reason to justify further investment in the area of social media, the goal is to quantify the return on investment and justify the requirement for increased budgetary allocation for his department. The problem Determine how to measure the ROI that allows the fulfillment of the objectives planned. Analysis of innovations Direct Marketing Their loyalty program customer called Beauty Insiders, started in 2007, created with the intent to learn more about their customers, was strengthened with the inclusion of the idea not only provide discounts but provide benefits to their most frequent customers and the idea to unite the customers buying in store or online posting only your email address and date of birth, by e company was sending new one or even twice a week and the most frequent buyers sent them samples new products, and customers earned one point for every dollar spent on a purchase that could be redeemed for a product according to customer accumulate. Beauty Insiders Another innovation was the identification of customers who had an average annual purchases, which were known as clients VIB (Very Important Beauty Insider), who on the website had a distinctive icon, they were invited to special events at stores, and they are delivering gifts â€Å"Luxury,† and quick access to new products. The website Sephora.com Through the Web site www.sephora.com 2009 the company ventured into a new business model, sales online, which quickly became a very important business for Sephora because of its low costs and high margins generating revenue compared to a typical store. The company saw the need to promote their website and the best alternative was to invest heavily in attracting visitors through the purchase of thousands of keywords (Google AdWords) for brands, products and beauty-related terms, which represent the source most important new traffic to your website. Sephora stimulated offering online purchase including shipping on purchases over $ 50 plus free sample three products per order. This brings them to have 3 million visitors per month and 310,000 visits each day. Social Networks Program reviews and classification of Goods In 2008 the company made the decision to include in their website an application that allows customers to give their reviews even though this initiative was considered high risk, one study showed that most people were connected to the products instead of criticizing. This was promoted via email to Beauty Insiders, and in the first 24 hours had more than 32000 specifications and reviews and although initially the company sought to respond to customers, they decided that they are the same users who answer questions to others. Facebook After the positive experience of receiving reviews and ratings of products through its Web site and its Bazar Voice platform, Sephora decided to venture into other areas of social networking as it is Facebook, the 2009 created the fan page Sephora for customers to contact the company and also serve as a means of direct advertising campaigns, managing to be a channel that greatly influenced the sales. In just two years tripled its audience to 900,000 registered fans and thus Sephora partnered with Facebook to be part of a new feature of the service that allowed people to indicate â€Å"they like†, which allowed detecting the inclinations of their customers, conduct surveys about their products. Given the disadvantage of Facebook not to store questions and that clients all the information of a product, I took the initiative to insert into your website, a forum for questions and storing responses and allowing through an engine sophisticated search, consult them in a safe, private what they called Beauty Talk environment. Additionally allowed classifying people that offered their product knowledge to answer questions of others, establishing a standings in 35 different levels. Analysis of advantages and disadvantages Estimate the return on investment based on past experience – Determine the ROI based on the measurement of customer satisfaction through social networks, blogs, mobile applications and more. Advantages: Increased certainty of the return value of investment will contribute to a better analysis for decision-making. He has experience in the use of social networks and benefits achieved.

Silver or Lead Essays

Silver or Lead Essays Silver or Lead Essay Silver or Lead Essay Drug War Marie Javdanis Plata o Plomo:Silver or Lead tells a story of how the United States attempts to fght the war on drugs. Her point of view shows us how the drug trade effects families and individual people on both sides. Our government tries to fght too much from the wrong side as Javdani tells us In an attempt to find the quickest way around a complicated problem, each year the United States sends billions in aid dollars every year to the governments of Latin American drug source countries (403). This statement by Javdani shows Just how lopsided the war on drugs s. Our government believes if we bring the fght to the source, we can stop the drugs from coming into our country and therefore win the drug war. As Javdani tells us, this is not the best approach as most landowners in these Latin American countries do not have a choice of whether or not their land is cultivated for drugs. Drug lords control vast areas of these Latin American countries with impunity. Our aid dollars and military equipment are not enough for these governments to secure the country sides for their citizens, lack of training and support for law enforcement ombined with widespread government corruption ensure that the majority of our aid dollars to these countries fail to stop the drug flow. The appetite for drugs in the United States fuels the drug trade. Our government could achieve better results if we educated children early and consistently, treated people with addictions, and toughened the drug laws in our country. We will never eradicate drugs in our country, but we can lessen the effects they present by looking at the problems caused here by our demand for them instead of trying to control what people do in another country.

The War That Was Forgotten essays

The War That Was Forgotten essays For hundreds of years Korea was dominated by the Chinese empire. After Japan was defeated by the allies in WW II., Korea became occupied by the Russians in the North and the Americans in the South. Both the U.S. and the Soviets realized that Korea was a strategic country. It was important to occupy because it lay between China, Japan, and the Soviet Union. North and South Korea were divided by the 38th parallel, it split the country into two regions. Russia and America became politically involved in Korea, each set up strong governments. The United States wanted Korea to be held under democratic rule, while the Soviets wanted communist rule. They took these conflicting views to the United Nations (UN), which had just been set up to prevent another world war and help with international elections. The UN decided that both sides of Korea should have their own elections. The elections were held on January 12, 1948. North Korea favoured communism, the people elected the Russians and Kim I l Sung, a former guerrilla leader. South Korea favoured democracy and formed the Republic of Korea under U.S. educated, Dr. Sygman Rhee. The Soviets left a communist dictatorship with a well-trained, well armed, North Korean-Soviet army. In fear of the North Koreans newly developed strength, the U.S. left South Korea with some small arms and military advisors. The Korean War dates from June 1950 to July 1953. The war started on June 25 1950, when a Northern Korean(-Soviet) army invaded South Korea. The attack happened without the instructions and without the knowledge of Communist Russia or the Republic of China. The struggle started as a civil war, because Kim Il Sung choose the date for the attack. The date for the attack was badly taken, because the Soviet Union was boycotting the security Council of the UN at that time (due to the fact, that a communist representative from China was not allowed to enter the council). The Soviet Union would have been a...

Report on Burberry's Success- the 4 P's of marketing Essay

Report on Burberry's Success- the 4 P's of marketing - Essay Example It has also been noticed that the products under the Prorsum collection had been widely consumed by the celebrities such as Kate Moss, Stella Tennant and Mario Testino among others. During recent years, the brand has introduced another line of products known as the Burberry Brit. It is worth mentioning that in the year 2009, the Burberry Brit collection had contributed to almost 80% of the total sales of the company. Other than apparels, the brand also offers a wide range of leather goods such as bags and shoes. The brand offerings also include a variety of fashionable accessories such as scarves and travel and laundry bags, sunglasses, and key rings among others. The brand also marks its presence in the children wear segment in the global fashion industry (Nomura Equity Research, 2012; Liberum Capital, 2011). Price The products offered by Burberry are mostly high-end products which are quite expensive and appear under the tag of Burberry Prorsum. However, the products that appear under the tag of Burberry Brit are relatively low-end products in terms of its price range. For instance, similar products under the Prorsum collection may cost quite less than that under the Brit collection (Nomura Equity Research, 2012). Illustratively, the price of Burberry Prorsum trench coats for women ranges from US$ 1500 to US$ 3000. The price of women shirts of Burberry Prorsum ranges from US$ 295 to US$ 1000. ... The price for boy’s coats ranges from US$ 175 to US$ 1300 and that of girl’s coats ranges from US$ 195 to US$ 295 in the children section (Burberry, n.d.). Place Burberry has a worldwide presence and operates in various places all over the globe. Within European region, the brand has been operating in several countries such as Australia, Belgium, Bulgaria, Germany, France, Italy, Spain, United Kingdom, Switzerland and Netherlands among others. In America, the brand has been carrying out its business operations in Brazil, Canada and United States among others. Apart from these western markets, the brand has a significant presence within the Asia Pacific and Middle East region as well (Burberry, n.d.). However, in terms of flagship markets, the brand is not quite prominent in the global market. In this respect, the brand can be learnt as opting to start off various flagship stores in the mainland as well as other places. It is worth mentioning that the brand has inaugurat ed almost 26 new stores in the mainland during the years 2010 and 2011. This includes the flagship stores in Beijing as well. Apart from these, the brand also included almost 39 concession stores. In relation with the flagship cluster strategy, the brand can be learnt to commence its new stores, especially in the high profile markets (Scribd Inc, 2012). Promotion During the recent times, Burberry had been widely utilising the digital media for its promotional purpose. This strategy facilitated the brand to have better communication and connectivity with the targeted young group of customers and also to enhance the brand awareness amid the market. The brand also introduced its website known as the Burberry World which assisted the customers to improve their

Social Learning Essay Example | Topics and Well Written Essays - 4500 words

Social Learning - Essay Example The ways in which individual learning and social learning allow organisms to adapt to different environments are, however, quite different. Behavioral variants acquired by individual learning are not transmitted from one generation to the next. This means that each individual's behavior develops independently based on the interaction of genetically inherited learning mechanisms and the local environment. Generic variation underlying learning mechanisms may evolve, but the behavioral variants acquired by learning do not. Individual learning is adaptive if it bestows some advantage on the individual. In contrast, behaviors acquired by the imitative and observational forms of social learning are transmitted from one individual to another and thus from one generation to the next. From an evolutionary biologist's perspective social learning is interesting because it mixes aspects of a system of inheritance with aspects of ordinary phenotypic flexibility, creating a system for the inherita nce of acquired variation. To understand the conditions under which social learning is adaptive we must understand how individual learning and social learning interact to determine the evolutionary dynamics of the behavioral variants themselves as well as the genes that underlie learning processes. The evolutionary properties of the inheritance of acquired variation have received relatively little theoretical attention. This inattention may be due to the fact that evolutionary biologists have supposed that the inheritance of acquired variation is rare in nature, essentially restricted to human culture and a few unusual animal systems, such as the songs of some birds. Those biologists who have imagined that social learning is common in animals besides humans have not always taken proper account of the difficulty of demonstrating true imitation in the face of several processes that can mimic its effects. With a few exceptions recent theoretical work on cultural transmission has concentrated on explaining human culture rather than on the more general properties of social learning (Blonski, 1999). Under what circumstances should natural selection favor a growth of reliance on social learning at the expense of individual learning The answer to this question is important because it seems likely that social learning originally evolved in species with extensive individual learning abilities. Our focus on the adaptive value of social learning does not imply that selection is the only important evolutionary process, or that all behavior is adaptive. We do believe, however, that understanding the conditions under which social learning is adaptive is an important first step in understanding its evolution and the conditions under which one would expect to find social learning in nature. At first glance, it may seem that social learning will always be the superior form of phenotypic plasticity. Acquiring adaptive behavior by conditioning and other forms of individual learning is often an inefficient process. Learning trials divert time and energy from other fitness-enhancing activities, they may entail serious risks, and there may be substantial chance of not